The New Graphic Design School: A Foundation Course in Principles and Practice

The New Graphic Design School: A Foundation Course in Principles and Practice Review

The New Graphic Design School: A Foundation Course in Principles and Practice Overview

The principles and practice of graphic design

Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media.

• Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs.
• Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity.
• Packed with exercises and tutorials for students, and real-world graphic design briefs.

This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.

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Universal Principles of Design

Universal Principles of Design Review

Universal Principles of Design Overview

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workùuntil now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

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Fashion Design Course: Principles, Practice, and Techniques: A Practical Guide for Aspiring Fashion Designers

Fashion Design Course: Principles, Practice, and Techniques: A Practical Guide for Aspiring Fashion Designers Review

Fashion Design Course: Principles, Practice, and Techniques: A Practical Guide for Aspiring Fashion Designers Overview

A widely-recognized fashion design teacher presents a series of step-by-step tutorials and exercises, and offers students extensive advice on how to prepare for a successful career in the glamorous fashion design industry. The book opens with an overview of the principles of fashion design, a survey of the industry's history and its key designers, and a description of today's markets and customers. The tutorials that follow instruct in designing sportswear, tailored garments for wear to business careers, denim/activewear, cocktail and evening wear, children's clothing, men's garments, and accessories. The author also advises on creating and presenting a fashion portfolio, and on "selling" oneself in a job interview. His several discussions with some of the industry's leading professionals give students valuable insights on how to create and develop one's own original collection. Fashion Design Course is a fine introduction for students, dressmakers, and all others aspiring to careers in this dynamic and rewarding industry. More than 450 how-to color illustrations.

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The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles

The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles Review

The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles Overview

For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

 

To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure). This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.
 

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Textiles: Concepts and Principles (3rd Edition)

Textiles: Concepts and Principles (3rd Edition) Review

Textiles: Concepts and Principles (3rd Edition) Overview

This clear and concise textiles book focuses on comprehension of the interrelationship between the components of textiles to help students understand and predict textile properties and performance. Intended for undergraduate programs of colleges and universities that focus on fashion merchandising, fashion design, and interior design, Textiles: Concepts and Principles provides a thorough approach to the fundamentals of textiles. New to this Edition: - New chapter "Textiles and the Environment" covers environmental issues, disposal and recycling and social responsibility throughout the entire life cycle of textiles - Covers current issues related to the impact of the environment and globalisation on the textiles industry throughout the text - Discusses technologically innovative fibers and their applications in design for design industries-fashion interiors, industrial - Case studies of industry products and procedures to introduce the real world of textiles to education - Information in easy to read format defines the role of textiles within specific industries - Defines how standards of construction, maintenance, and performance apply to textiles - Explains the importance of labeling - Provides tools to evaluate the effect of fabric construction to the performance of a product - At a Glance features to provide quick access to key information Student Resources: - A Lab Workbook with assignments for each chapter can be conducted individually, pursued in teams, or developed in class settings Instructor's Resources: - Instructor's Guide includes sample syllabi for 15-, 12-, and 8-week courses; sources for teaching materials, answers to end-of-chater review questions, and sample tests for each chapter - PowerPoint(r) Presentation provides a framework for classroom lectures and discussions for each chapter; compatible with PC and Mac platforms

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Above the Fold: Understanding the Principles of Successful Web Site Design

Above the Fold: Understanding the Principles of Successful Web Site Design Review

Above the Fold: Understanding the Principles of Successful Web Site Design Overview

Above the Fold is a book about the fundamentals of effective graphic communication set in the context of Web design. Unlike other books that focus on the intersection of design and technology, Above the Fold explores the relationship between the stakeholders of a Web project-- the designer, the user and the client -- and how this continuous cycle affects the decisions made by successful Web designers. Above the Fold is not technical manual or a how-to book, nor is it about timely trends; it's about the timeless fundamentals of layout, usability and measurement that lead to a successful digital product. 

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The New Graphic Design School: A Foundation Course in Principles and Practice (CourseSmart)

The New Graphic Design School: A Foundation Course in Principles and Practice (CourseSmart) Review

The New Graphic Design School: A Foundation Course in Principles and Practice (CourseSmart) Overview

The principles and practice of graphic design

Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media.

• Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs.
• Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity.
• Packed with exercises and tutorials for students, and real-world graphic design briefs.

This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.

Available at Amazon Check Price Now!

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