The New Graphic Design School: A Foundation Course in Principles and Practice

The New Graphic Design School: A Foundation Course in Principles and Practice Review

The New Graphic Design School: A Foundation Course in Principles and Practice Overview

The principles and practice of graphic design

Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media.

• Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs.
• Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity.
• Packed with exercises and tutorials for students, and real-world graphic design briefs.

This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.

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Patternmaking for Fashion Design (5th Edition)

Patternmaking for Fashion Design (5th Edition) Review

Patternmaking for Fashion Design (5th Edition) Overview

Renowned for its comprehensive coverage, exceptional illustrations, and clear instructions, "Patternmaking for Fashion Design" offers detailed yet easy-to-understand explanations of the essence of patternmaking. Hinging on a recurring theme that all designs are based on one or more of the three major patternmaking and design principles-dart manipulation, added fullness, and contouring-it provides students with all the relevant information necessary to create design patterns with accuracy regardless of their complexity. Some innovative, new information in this book include:

Updated with modern, cutting-edge sketches and designs.

DVD included in the back of the book.

Ribbing added to the knit section of Chapter 27.

More materials on children's wear and swim wear.

Knock offs.

Fitting corrections

Advanced design projects

A practical introduction to patternmaking

Complete coverage of the three steps of design patterns: dart manipulation, added fullness, and contouring.

Chapter projects

An essential reference for anyone involved in fashion design.

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Graphic Design: The New Basics

Graphic Design: The New Basics Review

Graphic Design: The New Basics Overview

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.

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Architecture and Design Library: Retro-Modern (Arch & Design Library)

Architecture and Design Library: Retro-Modern (Arch & Design Library) Review

Architecture and Design Library: Retro-Modern (Arch & Design Library) Overview

With roots in prewar Germany, modernism leapt to popularity in postwar America. Advocated by architects Ludwig Mies van der Rohe and Walter Gropius (who fled the encroaching Nazi movement and settled in the U.S.), modernism blended functionality with frugality. Between 1945 and 1960, architects like Frank Lloyd Wright and designers like George Nelson revolutionized the home landscape. Today, modernism is experiencing a resurgence in popularity. Filled with incredible photographs of classic modern homes and beautifully spare rooms, Retro Modern is well researched and admirably demonstrates the intersection of history, society, and the arts.

The clean, cool lines of modern architecture was a direct rebuttal to the neoclassical styles that came before. Rooms flowed into one another and often included floor-to-ceiling glass walls to open the house to the natural world. "The new structures placed emphasis on efficiency and function, as well as informality and comfort," says author Lisa Skolnik. Inside, bold, spare furnishings like low-slung sofas and ovoid glass coffee tables were arranged with minimum clutter and often featured built-in furniture to keep the space open and airy. Clocks, lamps, and glassware took on asymmetrical and free-form shapes; most popularly, kidneys, amoebas, and boomerangs. That lime-green Egg chair of grandma's--which you thought hideous as a child--would now be snapped up in a second by a savvy collector.

A paean to midcentury America and Europe, a nod to designers and architects whose influence is still felt today, and an inspiration to aficionados, Retro Modern is as clear and streamlined as the movement it celebrates. --Dana Van Nest

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Mies van der Rohe: Objects and Furniture Design (Objects and Furniture Design By Architects)

Mies van der Rohe: Objects and Furniture Design (Objects and Furniture Design By Architects) Review

Mies van der Rohe: Objects and Furniture Design (Objects and Furniture Design By Architects) Overview

German architect Ludwig Mies van der Rohe (1886-1969) is without doubt one of the pioneering masters of Modern architecture: The contemporary cityscape betrays his influence at every turn. Equally significant, though smaller in scale, are his adventures in furniture design. Like any good architect, Mies knew that architecture and furniture inevitably slip into dialogue and affect one another (he brought his knowledge of recent industrial technologies to bear on many of the chairs and tables he produced) and consequently, his earliest designs, beginning in the mid-1920s, were conceived for specific interiors. At first furniture design seemed more daunting than architecture: "There are endless possibilities and many problems--the chair has to be light, it has to be strong, it has to be comfortable. It is almost easier to build a skyscraper than a chair," he once declared. But Mies soon found novel ways to marry traditional luxurious fabrics and leathers with contemporary chrome frames, while effecting a distinct separation between the supporting structure and the supported surfaces. Today his Modern furniture pieces like the Barcelona chair, table, ottoman and day bed and the Bruno chair are acclaimed popular classics.

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Graphic Design Solutions (with Premium Website Printed Access Card) (Graphic Design Promotion)

Graphic Design Solutions (with Premium Website Printed Access Card) (Graphic Design Promotion) Review

Graphic Design Solutions (with Premium Website Printed Access Card) (Graphic Design Promotion) Overview

This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of their interaction throughout.

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The First Apartment Book: Cool Design for Small Spaces

The First Apartment Book: Cool Design for Small Spaces Review

The First Apartment Book: Cool Design for Small Spaces Overview

Star designer Kyle Schuneman offers bold ideas for achieving big style in small spaces—on any budget.

A first apartment allows you to finally do what you want with your own space, but it can be tricky to decorate. Luckily, twenty-seven-year-old decorating prodigy Kyle Schuneman knows that a paper-thin wallet and four plain walls don’t have to stand in your way, and the ten amazing, real apartments in this book show it.

From coast to coast, these fabulous first homes are the perfect balance between cool design and comfort, and they offer plenty of practical ideas for making your apartment feel open, organized, and inviting. Examples include:

■ Multifunctional studios
■ A loft that was sectioned into livable areas
■ Cookie-cutter apartments with one-of-a-kind personality
■ Shared spaces that accommodate different decorating tastes
■ Fantastic examples of how to display collections, hide unsightly stuff, and manage picky landlords

Kyle’s creative solutions reveal how you can make your space feel much larger than it really is—and how it can reflect your passions, your travels, and your location. He will inspire you to use your surroundings for decorating ideas (think taxi-cab-yellow accents in New York or graffiti-like dip-dye curtains in Seattle). Short on time and long on style, the thirty DIY projects here include no-sew pillows and a dresser update using a little glue and decorative paper.

Full of bold, vibrant photos, an extensive resource section, and hundreds of big ideas for small spaces, this book proves that there are no limits on how spacious and how cool your first apartment can feel.

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Alvar Aalto: Objects and Furniture Design By Architects

Alvar Aalto: Objects and Furniture Design By Architects Review

Alvar Aalto: Objects and Furniture Design By Architects Overview

Alvar Aalto (1898-1976) is the most prestigious Finnish architect of the last century, and the father of Nordic Modernism. He once said, "God created paper for the purpose of drawing architecture on it. Everything else is at least for me an abuse of paper." In the U.S. Aalto's critical reception began with his design for the Finnish Pavilion at the 1939 World Fair in New York: Frank Lloyd Wright described it as a "work of genius." After World War II, Aalto also designed MIT's student dormitory. Prior to this, the architect's Paimio Sanatorium (1929) and Viipuri Library (1935), both in Finland, had already attracted international praise. He was also an outstanding town planner, painter and sculptor. Aalto's Modernism entailed the use of natural materials, warm colors, and undulating lines, and he is considered an important early exponent of Organic Design as a result. Of his design work outside of architecture, Aalto's vases, lamps, glassware and laminated bent-plywood furniture (pioneered and produced through the design company he co-founded, Artek) are equally esteemed. Iconic pieces include the Savoy Vase, the Paimio Chair and the Beehive Lamp. This monograph on Aalto's highly collectible furniture designs expands our understanding of the diverse abilities of this influential architect/designer.

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AIGA Professional Practices in Graphic Design

AIGA Professional Practices in Graphic Design Review

AIGA Professional Practices in Graphic Design Overview

"Provides definitive guidelines on all aspects of the graphic design business."--FYI

* Newly revised and expanded version of an industry classic--5,000 sold!

* Up-to-the-minute! Includes web, interactive, and green design, new legislation

* Each chapter written by an authority on the subject

Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book.

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Hawai'i: A Sense Of Place: Island Interior Design

Hawai'i: A Sense Of Place: Island Interior Design Review

Hawai'i: A Sense Of Place: Island Interior Design Overview

Hawaii, A Sense of Place: Island Interior Design shows the development of home design in the islands as it incorporates the influences of a balmy climate, lush natural environment and richly diverse cultures. Its style is based on ease and informality, love of family and genuine warmth and that special brand of hospitality called “aloha.” Mary Philpotts McGrath has teamed with lifestyle writer, Kaui Philpotts, San Francisco-based photographer David Duncan Livingston, graphic designer Cindy Turner of Turner and de Vries, the Bernice P. Bishop Museum and Martin & MacArthur Enterprises Ltd., to create a stunning 236 page book with over 300 full-color photographs. For collectors and aficionados the world over, Hawaii, A Sense of Place will entice the senses and feed the desire to live in an Island-inspired home. For those about to create their own environments, here is a source book to help with getting it right.

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Universal Principles of Design

Universal Principles of Design Review

Universal Principles of Design Overview

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workùuntil now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

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Revolutionary Textile Design (A Studio book)

Revolutionary Textile Design (A Studio book) Review

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Architecture: Residential Drafting and Design

Architecture: Residential Drafting and Design Review

Architecture: Residential Drafting and Design Overview

Architecture: Residential Drawing and Design provides comprehensive instruction for preparing architectural working drawings using traditional and computer-based methods. The text also serves as a reference for design and construction principles and methods. Its exciting format organizes content around the design-building process, making the text easy to understand and appealing to students. Content is up-to-date, with coverage of state-of-the-art technology.

This textbook is an ADDA approved publication.

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Typographic Design: Form and Communication

Typographic Design: Form and Communication Review

Typographic Design: Form and Communication Overview

For more than two decades, the type book of choice for design professionals and students

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type.

This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications.

Features in this new edition include:

• A new chapter that analyzes typography on screen

• New case studies featuring typographic design in books, information graphics, web design, and environmental design

• New designer profiles that reveal innovative typographic design processes

• Material presented in full color throughout with many new images

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Graphic Design Essentials: Skills, Software and Creative Solutions

Graphic Design Essentials: Skills, Software and Creative Solutions Review

Graphic Design Essentials: Skills, Software and Creative Solutions Overview

This book combines beginning design principles with design skills and software  instruction. Using a hands-on approach, ideal for the introductory student in graphic design, the book starts each chapter with a  design "masterwork" by a well known graphic designer then walks the reader through the concepts being covered and shows them how to use the appropriate software to produce their work.

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The Best of Brochure Design 11

The Best of Brochure Design 11 Review

The Best of Brochure Design 11 Overview

Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection of the world’s best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, this book is a highly visual collection of ideas for everything from choosing type to photo treatments, and everything in between. Rockport’s Best of Brochure Design series is a best seller the world over.

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Before & After Page Design

Before & After Page Design Review

Before & After Page Design Overview

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

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Footwear Design (Portfolio Skills: Fashion & Textiles)

Footwear Design (Portfolio Skills: Fashion & Textiles) Review

Footwear Design (Portfolio Skills: Fashion & Textiles) Overview

Footwear design has become the new dream career, and this book is the first guide to show the key skills and tips behind the trade, for both budding designers and anyone interested in shoes. Illustrated throughout with inspirational sketchbooks detailing the design process and specially commissioned images of cutting-edge shoe design, the book also contains case studies featuring an array of international shoe designers.

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Fashion Design Course: Principles, Practice, and Techniques: A Practical Guide for Aspiring Fashion Designers

Fashion Design Course: Principles, Practice, and Techniques: A Practical Guide for Aspiring Fashion Designers Review

Fashion Design Course: Principles, Practice, and Techniques: A Practical Guide for Aspiring Fashion Designers Overview

A widely-recognized fashion design teacher presents a series of step-by-step tutorials and exercises, and offers students extensive advice on how to prepare for a successful career in the glamorous fashion design industry. The book opens with an overview of the principles of fashion design, a survey of the industry's history and its key designers, and a description of today's markets and customers. The tutorials that follow instruct in designing sportswear, tailored garments for wear to business careers, denim/activewear, cocktail and evening wear, children's clothing, men's garments, and accessories. The author also advises on creating and presenting a fashion portfolio, and on "selling" oneself in a job interview. His several discussions with some of the industry's leading professionals give students valuable insights on how to create and develop one's own original collection. Fashion Design Course is a fine introduction for students, dressmakers, and all others aspiring to careers in this dynamic and rewarding industry. More than 450 how-to color illustrations.

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Typography Workbook: A Real-World Guide to Using Type in Graphic Design

Typography Workbook: A Real-World Guide to Using Type in Graphic Design Review

Typography Workbook: A Real-World Guide to Using Type in Graphic Design Overview

New in paperback, The Typography Workbook provides an at-a-glance reference book for designers on all aspects of type.

The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily.

Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by.

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